Social Media Marketing

Interview Questions & Answers

  • What is social media marketing?

Social media marketing is a practice that consists of using social media platforms like Facebook, Twitter, and others, in order to promote products or services to gain traffic and customers.

  • How does social media benefit a business?

Social media benefits businesses in a variety of ways, the most important of which is establishing a dialogue with customers. Social media enables customers or consumers to communicate directly with brands, forever changing the way organizations must operate.

  • Which marketing metrics are the most important to track?

Unsurprisingly, this question can vary depending on the type of organization you’re interviewing with. Research their business and social media presence, and answer this question with your recommendations based on what you’ve learned about their organization.

  • Describe one strategy that will help you succeed as a social media marketer?

Authenticity is key. No matter the type of company you’re interviewing with, whether their audience is businesses or consumers, it’s important to be genuine. By doing so, brands can establish their trustworthiness to their audiences.

  • Describe the process you use to create a social media calendar?

This question is designed to help sort social media enthusiasts from social media managers. Be sure you understand and can describe a variety of social media marketing best practices.

  • How do you get more retweets?

Some of the most common ways to inspire people to retweet include learning the best times of day to tweet, connecting with more Twitter users, including images, and ensuring you leave enough characters for retweeters to respond.

  • Is youtube important for marketing?

Videos are becoming more and more important in the world of social media marketing. YouTube gets over 4 billion views per day! Promote your brand image through a video, let your audience have a peek behind the scenes at your business, or make a how-to video.

  • What are some general tips for social media success?

Post consistently. Let your passion and personality shine through. Engage in conversations. Answer questions. Encourage audience engagement. Provide valuable content freely, without getting salesy. And be creative.

  • What are the importance of social media?

Be very thorough with one of the most commonly asked social media questions. Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.

  • What are top social media marketing tools to consider?

Sproutsocial, HootSuite, Radian 6, Zendesk, TweetDeck, Crowdbooster.

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